Wisconsin · NAICS 51 · Annual, 2025

Information in Wisconsin

Employment, establishments and average pay for NAICS 51 in Wisconsin, 2004–2025, from DTG's QCEW-based estimates.

In 2025, Information (NAICS 51) employed about 48,500 people in Wisconsin across roughly 3,854 establishments, with average annual pay of $112,620.

Employment in Information in Wisconsin declined 6.7% from 2004 to 2025. Average pay in the industry is 70.2% above the all-industries average in Wisconsin. Quarterly values, full industry detail and projections to 2036 for Wisconsin are included with a free account. County-level detail is part of every paid plan, or one county free for seven days.

  • 48,500Employment, 2025
  • 3,854Establishments
  • $112,620Avg. annual pay
  • 1.7%Share of Wisconsin jobs
  • 0.86Location quotient

The 2025 figures above are a DTG estimate: Estimated · 1.00. † Not disclosed in QCEW; DTG estimate.

Employment, 2004 to 2025

Annual average · all ownerships

Employment in Information in Wisconsin, 2004–2025Line chart of annual employment from 2004 to 2025, from 52,000 to 48,500.020K40K60K20042010201520202025

Annual employment, 2004–2025: 2004 52,000; 2005 51,600; 2006 51,000; 2007 51,800; 2008 51,800; 2009 49,400; 2010 48,200; 2011 48,800; 2012 48,300; 2013 49,000; 2014 49,600; 2015 50,800; 2016 50,900; 2017 49,700; 2018 49,200; 2019 49,100; 2020 46,800; 2021 46,900; 2022 47,800; 2023 49,000; 2024 49,100; 2025 48,500.

Last ten years

Annual · 10 years

YearEmploymentEstab.Avg. annual payChangeSource
202548,4923,854$112,621 1.2%est. · 1.00
202449,0643,347$109,758 0.1%est. · 1.00
202349,0373,270$103,722 2.5%pub.
202247,8313,548$103,637 2.1%est. · 1.00
202146,8692,720$90,864 0.2%est. · 1.00
202046,7912,489$86,177 4.7%est. · 1.00
201949,0752,422$80,436 0.3%est. · 1.00
201849,2012,384$73,648 1.0%est. · 1.00
201749,6912,209$70,303 2.4%est. · 1.00
201650,9042,100$67,834 0.3%est. · 1.00

† Not disclosed in QCEW; DTG estimate.

The full history from 2004 and quarterly values are available with a free account.

By subsector, 2025

3-digit NAICS · 6 shown

CodeSubsectorEmploymentShare of informationLQSource
512Motion Picture and Sound Recording Industries3,0056.2%0.44est. · 1.00
513Publishing Industries22,53446.5%1.33pub.
516Broadcasting and Content Providers3,4647.1%0.54est. · 1.00
517Telecommunications8,66817.9%0.77est. · 1.00
518Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services8,25117.0%0.89est. · 1.00
519Web Search Portals, Libraries, Archives, and Other Information Services2,5715.3%0.44est. · 1.00

† Not disclosed in QCEW; DTG estimate.

Where these numbers come from

Reading these figures

The figures on this page come from one named vintage, stated below, and are annual values for all ownerships combined. Where QCEW withheld a value, the marked figure is an estimate that DTG produced under the constraints of the published record; suppression is a property of QCEW, not of DTG, and a withheld value is marked rather than silently omitted. Two things DTG itself holds back, and says so where it does: an estimate that cannot be given a reliability score is not shown, and average pay is not shown where fewer than three jobs are reported. The row is marked withheld, with the reason in a note beneath the table. The mark is on every row that carries a value: the headline, the yearly history, the subsectors and the other states. An estimated value that rounds below one is shown as less than one, not as zero. Quarterly figures, county figures and projected years are in the app.

How this figure was built

Employment is the average of the three monthly counts in each quarter, averaged across the year, and establishments are averaged across the year the same way. Average annual pay is the year’s total wages divided by that average employment. Each of these is DTG’s value: QCEW’s published figure where QCEW disclosed it, and DTG’s estimate, marked, where it did not. How withheld values are estimated, and what the reliability score beside a figure means, are described on the industry data and disclosure and provenance pages.

Estimated by Data Tactical Group from BLS QCEW, with CES/SAE and projection inputs described in the methodology. Method: Disclosure, Industry.

Notes

Data Tactical Group is an independent company and is not affiliated with or endorsed by any federal agency.

Information in Wisconsin, quarterly, at full depth

This page shows annual figures for information in Wisconsin. A free account shows every detailed industry beneath it, quarterly, for every state, with projections to ten years. No card.

County figures, file export and the API are on paid plans.